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Market Analysis 

We like to use the term Market Analysis rather than Market Research or Market Study, because we produce analyzed information rather than just statistics. Rowan's Market Analysis reports are a combination of Market Research, Business Analysis, Technology Analysis, and Competitive Technical Intelligence. To understand the market for a high technology product you need to understand the technology itself, any competing technologies, other players in the market, and the real requirements of customers. Some of the questions we answer:

  • Who really needs my product?
  • How do I get it into their hands?
  • What will it take to get it accepted or approved?
  • Who are my competitors, and...
  • Are they coming out with something that will cut the ground from under me?

Because we understand technology, we can give you a deeper analysis than you would be likely to get from a more general market analysis company.

You can benefit from a Rowan Market Analysis to seize new opportunities:

  • Get the information you need to open up new geographical areas or industrial sectors
  • Find the most profitable markets for new products - and understand how best to get those products into the market
  • Understand what new products and technologies would help you open up new markets or expand existing ones in the face of your competitors' technologies

Standard Market Analysis Products

Any kind of market analysis can be done to suit your particular needs. Below is a list of the most common types of information that we provide our clients.
Document Typical contents

SWOT analysis

Usually used as a quick evaluation of opportunities in an industry or geographical region

Strengths

Weaknesses

Opportunities

Threats

Skim survey (30,000 ft overview)

Used for a quick overview of a potential market

Basic industry statistics

Overview of technology

Overview of competition

Mid-level (10,000 ft fly-by)

Provides data for broad market assessment

Market data details, by geographical area

Market entry barriers and requirements

Strengths and weakness of competition

Analysis of competing technology

Detailed survey (1,000 ft overflight)

Detailed data is used to define the market, the competition, and the technology prior to product launch

Similar to 10,000 ft, but far more detail:

Details of market segments

Risks and requirements of market entry

Government regulations

Details of competition (growth, strategies, developments, patents, etc.)

Technology details and projections

Ground-level survey

This high level of detail is used by companies wishing to set up a new operation in a region or a market, or for assessing markets in a new country

Detailed analysis of market size and growth

Detailed analysis of competition (both companies and technologies)

Government regulations

Industry specifications, regulations, and entry requirements

Detailed analysis of competition - size, volume of business, growth, technologies under development, patents, etc.

Site analysis and financial projections (if needed) 

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