Market Analysis Products

Standard Market Analysis Products

Any kind of market analysis can be done to suit your particular needs. Below is a list of the most common types of information that we provide our clients.


Typical Contents

SWOT analysis

Usually used as a quick evaluation of opportunities in an industry or
geographical region

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Skim survey (30,000 ft overview)

Used for a quick overview of a potential market

  • Basic industry statistics.
  • Overview of technology.
  • Overview of competition

Mid-level (10,000 ft fly-by)

Provides data for broad market assessment

  • Market data details, by geographical area.
  • Market entry barriers and requirements.
  • Strengths and weakness of competition
  • Analysis of competing technology

Detailed survey (1,000 ft overflight)

Detailed data is used to define the market, the competition, and the
technology prior to product launch

      Similar to 10,000 ft, but far more detail

  • Details of market segments.
  • Risks and requirements of market entry.
  • Government regulations.
  • Details of competition (growth, strategies, developments, patents, etc.)
  • Technology details and projections

Ground-level survey
This high level of detail is used by companies wishing to set up a new
operation in a region or a market, or for assessing markets in a new

  • Detailed analysis of market size and growth.
  • Detailed analysis of competition (both companies and technologies).
  • Government regulations. Industry specifications, regulations, and entry requirements.
  • Detailed analysis of competition – size, volume of business, growth, technologies under development, patents, etc
  • Site analysis and financial projections (if needed)